
MILLENNIAL - Record Store / VMLY&R MILAN / Rome, Italy

BABY BOOMER - Tech Store / VMLY&R MILAN / Rome, Italy

GEN Z - Sneaker Store / VMLY&R MILAN / Rome, Italy

GEN X - Paragliding / VMLY&R MILAN / Rome, Italy
SHOT ON LOCATION IN AND AROUND ROME, THIS OUTDOOR CAMPAIGN FOR FINANCIAL GIANT BANCOMAT FOCUSSED ON EVERY GENERATION. COMMISSIONED BY VMLY&R MILAN.